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Leading a Community is Like Parenting
There are many analogies about community building. Some say it’s like gardening. Planting seeds in fertile ground, then providing the seedlings with the things they need to flourish. As the garden...
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My Startup is Growing Up
Not long ago I had outlined how being a community manager is like being a parent. I’ve extended the analogy to my startup too. Techrigy was just a toddler when I joined the four others in October 2008....
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Director of Community Strategy and Architecture
That’s the title that I have chosen for my new role at Alterian. For the past four months I’ve been the Chief Community Officer. I love that title because it encompasses my leadership across this broad...
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Announcing a job board for Community Managers and Social Media positions
My most frequently read posts are: Community Manager Responsibilities and Goals Updated Community Manager Job Description And I speak about the role from both the employee and employer’s perspectives....
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Community Manager + Sales Funnel = ROI
This diagram summarizes what I have learned over the past year about how my role as a Community Manager influences the sales funnel. We are in agreement that social media efforts need to be measured....
View ArticleDoes the Enterprise Understand Community?
I have come to realize that as community managers may be doing ourselves a disservice by choosing that title. We are all in agreement that we’re not managing anyone. But do organizations understand the...
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Community Strategist Role
The online community manager position has become mainstream. Many have referenced my outline for the Responsibilities and Goals for a Community Manager. I have been evolving that definition since...
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The Interactive Interview Process in the Social Media Era
The social web has greatly changed the search for the job seeker as well as the organization that is doing the recruiting. The interview starts long before the hiring manager meets the candidates on...
View ArticleCommunity Manager Training Course
It’s been exciting to see the evolution of the Community Manager role and how it is becoming mainstream across organizations ranging from start-ups to the Fortune 50 and with no matter as to profit or...
View ArticleReal Community Managers Don’t Do Karaoke
Community Managers aren’t the best followers in many ways. You’ll usually find them leading culture shifts at companies encouraging others to join in their march. This post is inspired by the ebook...
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How to Find a Job in Social Media
It’s exciting to see that social media jobs are mainstream in companies of all sizes! The role has evolved into a number of specializations as many of us predicted it would. And companies are realizing...
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5 Barriers to Becoming a Social Business
It’s no small feat for a company to transition to become a social business. One would think that it’s easier for smaller organizations, but companies of all sizes face the following barriers. 1....
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The ROI of Blogging and Personal Brand Building and 5 Reasons to Invest
An overview of the lifetime traffic around my blog made me realize how much my blogging has impacted my personal brand and the ROI around it. This quick exercise made me realize that I need to start...
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Recruit Employees to Grow Your Community and Drive Growth
Every Community Manager knows how much effort it takes to grow a young Community and encourage engagement in an established one. Most Communities also include social outposts on channels such as...
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Attaining New Customers via Outstanding Customer Care
My blogging recently has been in the form of guest posts. I will start republishing them here. This post was written for the Desk.com blog and was later published on the Salesforce.com blog. You’ve...
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How to Make a Business Social
There has been a lot of focus of late on how to become a social business. In fact I joined Dell back in 2011 because of their maturity as a social business. The story really goes back to 2007 when I...
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B2B Tech Content: 5 Lessons to Measure Content Effectiveness
I had the opportunity to be part of an all day workshop on Tech Content at Content Marketing World 2014. I joined content extraordinaires Lee Odden, Pam Didner, Koka Sexton and Deanna Lazzaroni to...
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3 Steps to Cross-Functional Collaboration
How many times have you wished that various teams would collaborate? It is an easy process to get teams to work together cross-functionally. 1. Choose the agenda for the group carefully. Make sure that...
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